Importance of Your Salon Booking Software

Salon booking software is designed to ensure that your salon not only runs smoothly but maximises profits and efficiencies wherever the business can. It does this through appointment scheduling, inventory management, revenue reports, staff retention, profit reports and much more. It’s important to understand the benefits of your booking software and to look beyond the calendar itself and into other features that will help you and your business. In no particular order, the below are 3 of the best in market booking softwares available to you.

Salon Iris

Created by professionals in the industry, Salon Iris software has all the features to organize and streamline your business. Salon Iris tracks clients, appointments, products, services, inventory, payroll, and much more.

Salon Booking Features:

  • Drag and drop appointments
  • Email receipts
  • Appointment reminders
  • Standing appointments
  • Color coded
  • Availability search

Schedule From Anywhere

Simple remote access allows you to manage and schedule from any device anywhere. You can also enjoy real time reporting, modify your inventory and change service details.

Point of Sale

Check out is effortless with integrated credit card processing and barcodes on all your products. Coupons and gift cards are easy to create and even easier to scan when clients redeem them.

Reporting

With over 200 reports to choose from you’ll no doubt find every fact and figure you are looking for. This is one of the most important features in any booking software, you need to be able to see and understand the data to drive your marketing and sales approach each and every month.

Marketing

Salon Iris has some very cool automated marketing features allowing you to set up recurring campaigns against birthdays, anniversaries and general email blasts. Include their targeting options and you have yourself a great platform of data to start those email and social campaigns, filling your seats throughout the year.

Customers who use Salon Iris have reported at least a 20% increase in profit after using Salon Iris software! Free trial available.

salon iris review

Booker

Booker has been in the market since 2007 boasting an all-in-one platform that understands you’d rather be focusing on your clients instead of your admin duties. Easily manage your bookings, membership, loyalty programs and points of sale from anywhere on their secure and convenient, cloud-based software. They promote a very cool business methodology to maximise your business efforts:

Attract

They have a number of ways to help you attract new customers such as their Booking Marketing Network. With this network, you can display unfilled time slots across their network of partner sites to get your book filled during slow periods – very clever ! They can also help you with social promotion, simple but effective specials & offers to potential clients across all networks. See our post on Facebook for Salons for some of your own ideas.

Book

It’s so important to ensure your booking software and website integrate nicely and although we here at Pocket Salons integrate with all booking softwares, the guys at Booker offer a booking page that be easily customised to fit the branding of the website. This is a great feature, avoiding a clunky experience such as sending customers across numerous platforms and domains, they can ensure they find booking that appointment very easy.

Sell

Keep your customers feeling good with an effortless checkout system. Booker’s POS software connects with your credit card processor to process transactions in real time.

Manage

Employee scheduling will help reduce errors and certainly save you a bunch of time. For those of you who don’t yet have a CRM set up they have a good entry level one to get you started. They also have an inventory tool and reporting to help you keep track of everything.

Retain

Like many booking softwares they have a number of retention tools to help you keep those customers coming back time after time. Their preferred partner “Fredrick” works with your existing appointment book to target those customers with emails, text messages and other promotions. Other features are emails marketing, customer loyalty programs, membership software and customer surveys.

Booker Software Review

SuperSalon

Used in thousands of salons around the world, SuperSalon is the touch screen Point of Sale solution that easily and conveniently manages your business. SuperSalon offers check-in appointments, mobile apps, loyalty programs, digital display boards and more. It also has a number of admin tools to help you manage the business effectively including accounting, inventory and staff scheduling. Check out some of the key features:

Touch-Screen Kiosk

Use these kiosks to help eliminate bottlnecks at the register and let your customer choose the service they want. A great feature to streamline your customer service.

IOFFICE and IOFFICE2GO

Cloud-based system giving you reporting, payroll, inventory and even forecasting. A great source of data and insights to continue to make the right moves in your business.

Customer Database

If you have multiple locations then you can easily manage the customer service across this board with a centralised database.

Video Menu Displays

Use these to engage your customers by displaying wait times, special offers and your services.

Mobile Apps

Help customers book, select services and their preferred employee on their mobile.

Ratemyvisit.com

RateMyVisit.com gives your customers a fast and easy way to provide you and your stylists valuable feedback.

Multi-Site Loyalty Programs 

The SuperSalon loyalty programs make it easy for you to expand your business and improve customer retention.

Overall this seems like a top salon booking software and could be worth testing with their free trial.

supersalon review

Whichever software you choose focus on the data it can provide, ensure it gives you all the information you need to make strategic and effective decisions. Make sure it integrates with your website and Google analytics, don’t settle for rough data and insights. This is the data that will feed the actual growth of your business so it’s important to know how to access it.

Colm is a co-founder of PocketSalons and experienced all round digital marketer. Having years of experience in the beauty market he has discovered web design and marketing strategies that lead to better conversions and more bookings.

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